The 48-Hour Window: Why the Freshest Produce You Can Find Is Worth Every Extra Dollar
From the moment a vegetable is harvested, a biological clock starts ticking — and the nutritional and flavor consequences are measurable and real. We dug into the science of freshness degradation, talked to direct-to-consumer produce startups, and put the "ultra-fresh" premium to the test. What we found might permanently change how you think about that bag of spinach sitting in your fridge.